Skills & Competencies for International Product/Brand Manager

International Product/Brand Manager job profile

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JOB SUMMARY for International Product/Brand Manager

Manages, develops, and implements product marketing activities to maximize sales of an assigned product line in international market.

JOB RESPONSIBILITIES for International Product/Brand Manager

Stay abreast of changes in assigned marketing environment.

International Product/Brand Manager SALARY RANGE

BASE 50%
$130,449
TOTAL 50%
$138,872
Job Level
P04
Job Code
SM15000403
Education/Degree
Bachelor's Degree
Reports To
Top Management

International Product/Brand Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each International Product/Brand Manager skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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1 hard skill or competency (industry competency) for International Product/Brand Manager

1 Industry Competency – New Product Development
Proficiency Level -4
Skill definition-Innovating new ideas and concepts to develop and bring new products to the marketplace.
Level 1 Behaviors
(General Familiarity)
Discusses and explains new product development timeline and lifecycle.
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Level 2 Behaviors
(Light Experience)
Collects general market and customer-specific feedback to identify new product development features.
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Level 3 Behaviors
(Moderate Experience)
Conducts competitive analysis and market research to aid the new product development process.
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Level 4 Behaviors
(Extensive Experience)
Manages new product development projects from concept through commercialization.
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Level 5 Behaviors
(Mastery)
Creates detailed product specifications for new development projects.
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3 International Product/Brand Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - International Product/Brand Manager
Proficiency Level - 4
5 Competency for - International Product/Brand Manager
Proficiency Level - 5

13 general skills or competencies (Job family competencies) for International Product/Brand Manager

1 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Enters data related to priced advertising materials, orders, and revisions to our database.
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Level 2 Behaviors
(Light Experience)
Collects and compiles marketing and advertising statistics.
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Level 3 Behaviors
(Moderate Experience)
Handles all promotional marketing materials to generate detailed branding.
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Level 4 Behaviors
(Extensive Experience)
Integrates core annual marketing and advertising programs for each assigned account to increase profit.
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Level 5 Behaviors
(Mastery)
Keeps abreast with the new trends and techniques in advertising to ensure business competitiveness and optimal growth.
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2 Job Family Competencies – Brand Management
Proficiency Level -4
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Explains the basic principles and concepts of brand management.
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Level 2 Behaviors
(Light Experience)
Participates in daily activities of brand management to provide best deals.
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Level 3 Behaviors
(Moderate Experience)
Handles day-to-day functions of brand marketing activities.
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Level 4 Behaviors
(Extensive Experience)
Defines and implements brand marketing plans for various products/services.
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Level 5 Behaviors
(Mastery)
Designs brand strategies to drive volume and profitability.
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3 International Product/Brand Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - International Product/Brand Manager
Proficiency Level - 4
5 Competency for - International Product/Brand Manager
Proficiency Level - 5

10 soft skills or competencies (core competencies) for International Product/Brand Manager

1 Core Competencies – Business Acumen
Proficiency Level -4
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Discusses the strengths and weaknesses of our products and services.
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Level 2 Behaviors
(Light Experience)
Explains advantages and disadvantages of different organizational structures from an efficiency perspective.
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Level 3 Behaviors
(Moderate Experience)
Demonstrates an innate sense of how to achieve positive results in the current environment.
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Level 4 Behaviors
(Extensive Experience)
Leverages the latest technologies and tools that enhance business analytics.
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Level 5 Behaviors
(Mastery)
Conceptualizes new and creative business initiatives to boost business growth.
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2 Core Competencies – Industry Knowledge
Proficiency Level -3
Skill definition-Demonstrating thorough knowledge of the industry's value chain, business, issues, trends, etc., and the ability to apply them appropriately.
Level 1 Behaviors
(General Familiarity)
Explains the industry's essential products and services.
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Level 2 Behaviors
(Light Experience)
Gathers market and customer needs to provide input for product and service solutions.
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Level 3 Behaviors
(Moderate Experience)
Implements and troubleshoots the industry-specific technical tools and systems.
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Level 4 Behaviors
(Extensive Experience)
Monitors the industry regulatory trends and changes to ensure compliance.
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Level 5 Behaviors
(Mastery)
Leads the research and discussion on industry-specific issues and challenges.
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3 International Product/Brand Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - International Product/Brand Manager
Proficiency Level - 4
5 Competency for - International Product/Brand Manager
Proficiency Level - 5

Summary of International Product/Brand Manager skills and competencies

There are 1 hard skills for International Product/Brand Manager, New Product Development.
13 general skills for International Product/Brand Manager, Advertising, Brand Management, Competitive Environment, etc.
10 soft skills for International Product/Brand Manager, Business Acumen, Industry Knowledge, Prioritization, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a International Product/Brand Manager, he or she needs to be skilled in Business Acumen, be skilled in Industry Knowledge, and be skilled in Prioritization.

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